Why WrkGenie exists

Where it started

WrkGenie was built by Autchara Norris in Bude, Cornwall, after watching small service businesses manage their work across a chaotic mix of WhatsApp threads, paper notes, and spreadsheets held together with optimism.

The problem wasn't laziness or disorganisation — it was that most job management software was either designed for large field-service teams with dispatch boards and SLA contracts, or it was a basic US invoicing app with no real understanding of how UK trades businesses operate. Neither option fit.

The specific things that kept coming up: invoices sent late (or not at all) because there was no system for it. Customers chased for payment weeks after a job was done. Job history scattered across multiple apps. Quotes that took an evening to write. Payments tracked on a spreadsheet row that someone would forget to update.

WrkGenie was built to close all of those gaps — not with a feature-heavy platform, but with a clean, fast workflow: job in, quote out, invoice sent, payment tracked. On a phone. Before you leave the customer's driveway.

What we believe

Who WrkGenie is for

WrkGenie is built for sole traders and small service businesses in the UK who need a practical way to manage jobs, quotes, invoices, and payments — without learning a complex system or paying for features they will never use.

The businesses that tend to get the most from WrkGenie:

• ·Electricians, plumbers, and gas engineers managing callouts and recurring service jobs
• ·Builders and roofers quoting project work and tracking job costs
• ·Cleaners and window cleaners running a round of regular customers
• ·Handymen and multi-trade operators with a varied, high-volume job list
• ·Gardeners, landscapers, and painters managing seasonal demand
• ·Any sole trader or small team spending more than 2 hours per week on admin

If you are managing a single-van operation or a team of up to five people, WrkGenie is built for your scale. It works on mobile — because that is where the work happens.

What WrkGenie is not

Being honest about what a product is not is more useful than claiming it does everything. WrkGenie is not:

How the product is built

WrkGenie is built mobile-first. Every core action — adding a job, sending a quote, creating an invoice, recording a payment — is designed to take under two minutes on a phone. That is not a technical constraint; it is a product decision. The person using WrkGenie is usually between jobs, in a customer's hallway, or sitting in a van. The software has to work in that context.

New features are added when customers consistently hit a limitation in their day-to-day work — not to extend a feature matrix or compete with enterprise platforms on breadth. The changelog is public. Updates are shipped regularly.

WrkGenie launched in January 2026 and is under active development. It is not a finished product — but it is a stable, production-ready one that real businesses are using to manage their work today.

See the changelog → · See pricing →